Briar Prestidge

Briar Prestidge is a serial entrepreneur and CEO of Prestidge Group a leading personal branding, PR and speaker relations agency managing HNWI, C-level executives, technology experts, celebrities, government officials and investors, with offices in Dubai, New York, and London.

A qualified Digital Marketer, Speech-Language Pathologist and Neuro-Linguistic Programming Business Practitioner with an international career for both private and government sectors (originally from a farm in New Zealand), Briar is obsessed with PR, emerging tech, VR/AR and the metaverse, continual learning, business and entrepreneurship.

Prior to establishing Prestidge Group, Briar led communication and digital teams, including executive branding, for many public/ private sector companies, including a government agency rebrand (both digital and comms lead), overseeing all communication touch points, crisis comms strategy, media training for VIPs, and press launch for regional/ international media.

Briar also has a corporate power suit collection BRIAR PRESTIDGE - The Label (www.briarprestidge.com), made from fine wool and cashmere. In 2022, they created their virtual spin-off collection for avatars and dropped NFT suits on leading VR platform, Decentraland, at the World’s First Metaverse Fashion Week.

Briar is also a Strategic Advisor for Scopernia, specialized in preparing companies for a future in Web3, and she sits on the board for the Metaverse Fashion Council.

She was named ‘Top 100 Most Influential’ in the United Arab Emirates, and she has been featured across Entrepreneur, Forbes, OSN, Emirates Women, Marie Claire, Grazia and The National in recognition of her work. In 2022, Briar also received a lot of publicity around her experiment where she spent ’48 hours in the metaverse’ and through her virtual reality world hopping productions.

As a mentor for startups, Briar works with The Founders Institute and one of the world\'s largest entrepreneurial networks, TiE, and she also provides one-on-one and group session consulting.

Briar advocates the role of a healthy body and mind for entrepreneurs and corporate professionals, which is why she wrote the recipe book “Hunger for Success – A recipe book for businesspeople who hate cooking,” to be released in 2022.

When Briar isn’t working or travelling, you can find her at the gym, Pilates or running, spending time with friends (in real life or virtually…), or studying something new.